Founder: Ysabel Hilado 🇺🇸 🇵🇭
Ysabel is a 22-year-old Filipino womenswear designer and digital creator born and raised in California. Her parents immigrated to the United States in the '90s from the Philippines. Ysabel’s fashion journey began at a young age, and she began documenting her love for fashion at 13-years-old.
Ysabel began as a self-taught fashion designer and learned how to sew and construct clothing through YouTube and Pinterest tutorials. She started for two reasons: to make quick cash and create pieces that made her feel confident. Throughout middle school and high school Ysabel continued to build on her self-taught skills. During her senior year of high school, she was a contestant on Project Runway Junior, season 1.
Ysabel’s goal as a designer is to make a name for herself in the fashion industry as a Filipino-American fashion designer and digital creator. Representation in the industry is important and hopes to pave the way for other people of color. Not only does she create clothes that make people feel comfortable and confident, but she is also transparent about her process and utilizes her platform to help teach others about design and the digital creation processes.
“‘Ysabel Hilado won’t only be known for the designs, but I’ve also gathered a whole following through creating a variety of sewing, design, and thrifting/style videos. I want to be a person that can help someone start their journey in the industry as well.” (Ysabel)
Hilado Designs creates clothing for people who aren't afraid to try trends and enjoy exploring color, texture, and proportion. Ysabel's motto when creating clothes is, "if I wouldn't wear it, why would I make it?" Hilado Designs hopes to make an impact on YOU!